With the Christmas holiday season fast approaching and with Christmas promotions starting in the shops already, here are five top tips for you to make your e-commerce website more visible in search engines around the world. Donât forget online sales as a key part of your marketing strategy this year!
Tip 1: Christmas starts in September
Believe it or not, people start searching for Christmas in Google in the summer! There have already been nearly 2 million searches on Google for âChristmasâ in August 2014 â that really is starting your Christmas shopping early, but as they say, the early bird catches the worm. A recent survey by ChannelAdvisor says that 42% of their retailers start their Christmas push in September.
Itâs not too late if youâre just starting now, but give your website that âChristmasâ angle right away. There is no time to waste as around 25 million searches will be for âChristmasâ in November and a whopping 62 million in December!
Tip 2: Include Christmassy product descriptions
Itâs not just the exact word âChristmasâ that people are searching for either. Update your website product descriptions by combining it with other popular searches from around the world and youâll be attracting more potential visitors to your website. Try some of the top search terms like Christmas songs, Christmas tree, Christmas decorations, Christmas movies, Christmas cards, Christmas pictures, Christmas jumpers, Christmas lights and Christmas games to name but a few! Love it or hate it, donât forget to include the abbreviation âXmasâ too â there were over 30 million searches for it last year.
Tip 3: Blog on a gift giving theme
On top of the word âChristmasâ and âXmasâ, people also searched for gifts ⌠for everyone! Gifts for men, gifts for her and gift ideas. So put pen to paper (or fingers to keyboard) and write a blog entitled âGifts for menâ or âGifts for herâ and feature your bestselling products for the whole world to see!
Tip 4: Localise your Christmas language
If youâre adding in some Christmassy product descriptions or a few blogs, think about the differences between different versions of English. Weâd be very happy to receive a âpersonalised giftâ in the UK, but in the USA they would probably prefer a âpersonalized giftâ! Weâd be giving a gift to âMumâ and theyâd be giving a gift to âMomâ.
Tip 5: Offer free international delivery
A big pull this year for increasing visitors and conversion has been âfree international deliveryâ â even if you have to slightly increase the selling price of your product. Make this a prominent part of your Christmas marketing campaign as you approach Cyber Monday, Black Friday and the Last Free Shipping Day in the week before the big day!
We wish you all a very merry and prosperous Q4 and a relaxing Christmas before the sales start!
To find out more about how to optimise your website for Christmas, please contact us>>