What are the objectives of the Training Course?
The sole aim of the training course is to show you how to adapt your website to make it suitable for international customers.
We will provide you with the know-how and tools to make your company overview, products and services clearer and more meaningful for international customers. We will also explain when and how to translate your website copy into other languages.
This training course is perfect for your company if you appreciate the opportunity international and online offers you for increasing leads and sales and you are ready to invest in building a website that appeals to customers all around the world. It is appropriate for businesses selling both products and services.
What does the Training Course cover?
- Domains and structure
- Selection of international website platform
- International content
- Lead generation process
- Optimisation and SEO
- Develop an action plan
What is the approach of the Training Course?
This is how we run the course:
- Personalised to you
- Learn from and ask independent experts
- Proven practical step-by-step approach
- Latest know how and digital tools
- Non-jargon theory
- Understand best practice
- Real-life hands-on exercises
- Build your own action plan to implement your international digital strategy
- Tangible ideas to implement
- Peer-to-peer learning in a non-competitive environment
- Professional and fun presenters
- Time away from day to day work to actually think about it all
- Small classes of up to 15 guests.
Benefits of a Training Course
- Be able to transform your website for international customers
- Grow your international online leads and sales.
After the course, you will be skilled and confident and, importantly, self-sufficient to manage your web design and content projects yourself, or you will have the skills and terminology to be able to contract the best web development agency and copywriters to do this for you.
“It left me better educated to make informed decisions. I felt the key message was: Internationalise better through the website as there are loads of opportunities available through the internet.’ John Akiti, Peniel Resources.
“Very dynamic speaker willing to answer all our questions. Obviously knows the topic very well and makes it accessible to everyone. Thank you.” Online jewellery retailer
“Inspiring and game changing”
“I’ve increased export sales online by 150% year-on-year”
“Really the best course I’ve ever been on”
“I actually know what to do and how to do it”
“You’re independent, so you’re giving us the best practice”
Who should attend the Training Course?
This training course is for companies who have international online ambitions and are ready to invest time and money into their digital growth. It is not suitable for intermediaries such as financial companies, legal companies, translation, logistics or international trade companies or web design and SEO agencies.
Most training will be delivered online via Zoom. For in person training, please bring along a laptop or netbook and a mobile or tablet to complete the exercises throughout the day. Print outs will also be available.
We welcome guests from all over the world to our training courses in the UK. All courses are in English.
We look forward to seeing you soon!