Sarah Carroll, Grow Global’s Founder, was an expert speaker on a panel at the United Nations Conference for Trade and Development E-commerce Week 2018, discussing the e-commerce skills needed in developing countries and particular in Africa. The session was entitled ‘Understanding into Action: E-commerce Skills Development for Africa’s Entrepreneurs’.
Sarah presented an insightful session on ‘Grow Your E-commerce Skills Fast’ at the session on 18 April 2018 in the Palais des Nations in Geneva. The audience was from all around the world and were given the lessons learned from Sarah’s new book Grow Fast, Grow Global and her work on digital trade with nearly 5,000 companies in the UK and beyond.
Read Sarah’s presentation in full>>
There were more presentations from Rob Skidmore from the International Trade Centre (ITC), Oulimata Fall talking about the Made In Senegal project and Dylan Piatti from Deloitte South Africa and the E-Commerce Forum Africa.
Here is the objective of the session:
Micro, small and medium sized enterprises are to job creation and inclusive growth in Africa. They create well over half of Africa’s employment, fuelling demand for new goods and services. In brief, Africa’s entrepreneurs.
E-commerce is the entry door for Africa’s entrepreneurs to global markets and to earning higher margins by serving professional buyers and consumer markets directly, without the need to pass through costly intermediaries.
Selling products and services to customers globally through digital channels requires more than an internet connection and access to technology. Without the necessary business skills, including those in traditional domains such as marketing, finance and logistics entrepreneurs are unlikely to find success in highly competitive e-commerce marketplaces. We review lessons learned from working with small businesses in Africa and beyond, innovative mechanisms to deploy training, and what this could mean to accelerate e-commerce entrepreneurialism.