Why do you need a world-class international website?
If you are looking for lead generation for your business to business company from clients around the world, or are planning to export, your website is the first place you should focus on. Developing a world-class website to make your website appeal to international customers is key.
Nowadays, your website also has to be built to be mobile-friendly, have a fast site speed for customers on the other side of the world, be optimised for international visitors and search engines and have outstanding up-to-date content. These are the building blocks of any website, whether it is aimed at domestic or international customers.
Why do you need a multi-language international website?
According to research, 90% of Europeans visit websites in their local language (source: EuroBarometer).
Having a good multilingual website will mean that customers will stay on your website longer and have more confidence to buy from you online.
Why should you localise your website for global customers?
If you are already selling abroad, or are planning to export, it is essential that you localise your website so that it is appeals to potential customers globally – otherwise they will go elsewhere! A localised website is a powerful digital sales tool to compete against local companies.
Why do you need to be visible in international search engines?
According to research, 70% of online search enquiries are not in English. (source: Oban Multilingual). So if you only have your website in English, then you are missing out on a massive opportunity to be visible in search engines around the world and missing potential international customers. They won’t know you exist!
Having a well-optimised international or multilingual website will mean that customers will find you in local search engines in any new markets you plan to target and you can increase your international lead generation substantially.
Why should you optimise your website?
By conducting multilingual search engine optimisation (MSEO), you can increase your global reach in local Google search engines, as well as searches in others like Baidu and Yandex.
Our international website expertise
At Grow Global, we believe that an international website is an important pillar of your international digital strategy.
We have experts to:
- build your international website strategy to select the right platforms and international markets for your business, products or services
- conduct an audit of your current website to make it world class and to increase lead generation and sales performance
- give you and your team training so you can improve your digital skills to manage your website in-house or effectively through an outside digital agency.
