Why do you need a world-class website?
If you are already selling your goods and services around the world, or are planning to export, the web is the first place you should focus on to win new clients from across the globe. Developing a world-class website as part of a coherent international digital strategy is key to make your website appeal to international customers.
Nowadays, your website also has to be built to be mobile-friendly, have a fast site speed for customers on the other side of the world, be optimised for search engines and have outstanding content. These are the building blocks of any website, whether it is aimed at domestic or international customers. Being ready for mobile is critical these days, as many countries are mobile first. According to research, half of shoppers have bought products from a mobile app, while 57 percent have checked for stock using a mobile device. (source: Deloitte)
Why do you need a multilingual website?
According to research, 90% of Europeans visit websites in their local language (source: EuroBarometer).
Having a good multilingual website will mean that customers will stay on your website longer and have more confidence to buy from you online.
Why should you localise your website?
If you are already selling abroad, or are planning to export, it is essential that you localise your website so that it is appeals to potential customers globally – otherwise they will go elsewhere! A localised website is a powerful sales tool which will appeal to customers, so that you are able to compete against local companies.
Why do you need to be visible in international search engines?
If you are already selling your goods and services around the world, or are planning to export, it is important to make your website visible to international customers.
According to research, 70% of online search enquiries are not in English. (source: Oban Multilingual). So if you only have your website in English, then you are missing out on a massive opportunity to be visible in search engines around the world and missing potential international customers.
Having a well-optimised international or multilingual website will mean that customers will find you in local search engines in any new markets you plan to target and you can increase your international sales substantially.
Why should you optimise your website?
If you are already selling abroad, or are planning to export, it is essential that you optimise your website and undertake multilingual search engine optimisation (MSEO), so that it is visible to potential customers globally – otherwise they will not know that you exist! You can increase your global reach in local Google search engines, as well as searches in others like Baidu and Yandex.
We can help you build an international, multilingual or local website which is both well-structured and well-written, as well as optimising it for UK, international and local multilingual search engines.
