Why should you use international s-commerce?
If you are already selling your goods and services around the world, or are planning to export, it is important that you use social commerce in the most effective way to attract and sell to potential customers internationally. S-commerce is often known as social selling, social stores, as well as s-commerce or social commerce – it is basically selling on international social media sites like a Facebook Shop or Instagram Shoppable Posts.
According to research, social networking sites now reach 82% of the world’s online population and 1 in every 5 minutes online is spent on social networking sites (source: comScore). Although sales through social stores is still low, it is expected to grow over 30% year on year. So get in early!
Having good social stores will allow you to enter new markets you plan to target in a low cost and low risk way, and will give you exposure in new countries on the most popular social media sites in each territory.
Why should you optimise your s-commerce?
If you are already selling abroad, or are planning to export, it is essential that you optimise your social stores, as you would your website, so that you are visible to potential online customers internationally.
Our international social commerce expertise
At Grow Global, we believe that social stores are a growth area of your international digital strategy.
We have experts to:
- build your social commerce strategy to select the right online social stores for your business, products or services
- conduct an audit of your current social stores to make them world class and to increase sales performance
- give you and your team training so you can improve your digital skills to manage online social commerce in-house.
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