Why do you need international e-commerce?
If you are already selling your goods and services around the world, or are planning to export, it is important that you choose an e-commerce platform to target customers in your new and existing international markets. Many e-commerce platforms do not fully support international online sales. You need to select the right multicurrency and multilingual e-commerce system to take advantage of this massive opportunity.
According to research, international online sales will grow sevenfold and will outpace domestic growth to make up 40% of total online sales by 2020. (source: comScore)
Having a good international e-commerce website with local language content, worldwide shipping and local payment methods will position you well in any new markets you plan to target, and will give customers from other countries the confidence to buy from you.
Why should you optimise your international e-commerce website?
If you are already selling abroad, or are planning to export, it is essential that you optimise your e-commerce website so that it is appeals to and is visible to potential customers globally. A well-optimised e-commerce website is a powerful sales and marketing tool to increase your global sales substantially.