Welcome to the tenth extract in my series from my book ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’. Here’s an extract from chapter three looking into the challenges facing online marketplace visibility.
E-Marketplaces Around The World
Millions of people are buying millions of products and hundreds of businesses are procuring services across the globe through online marketplaces, so make sure that you get a piece of the action.
When it comes to getting your product or services listings visible in front of customers all over the world, it is crucial that you are seen both on the local version of the search engine and the right online marketplace.
There are three elements to the online marketplace visibility challenge:
- Choosing the right marketplaces where your customers are already spending time (so that your products and services are more likely to found by the right people)
- Making sure your products or services stand out among the hundreds of competing listings in that marketplace (don’t forget how many others will be listing similar offerings on the same platform)
- Setting up for selling to international customers so that you can ship across the world.
If you can’t wait and want to get your copy of Grow Fast, Grow Global to read at the weekend as paperback or Kindle, then buy online now.
To see more extracts in this series click here.