Welcome to the eighth extract in my series from my book ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’. Here’s an extract from chapter three looking into digital visibility and risks of invisibility.
Avoid Digital Invisibility
I cannot stress how important being visible online is. Most companies I work with are invisible to their target customers online around the world.
You need to have web pages, e-marketplace listings or social media stores with localised content in the local language that is targeted to a particular country to help you be visible on these local versions of the search engines.
As with all international digital sales channels, you really do need to make sure that you are adapting your content to optimise it for international customers, and not just focusing on one country or thinking that what worked on one digital sales channel in one country can be copied and replicated in exactly the same way for another country with the same results.
The digital world is global – seize the opportunity!
If you can’t wait and want to get your copy of Grow Fast, Grow Global to read at the weekend as paperback or Kindle, then buy online now.
To see more extracts in this series click here.