Welcome to the fifteenth extract in my series from my book ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’. Here’s an extract from chapter seven, pinpointing my six success factors.
In this extract, I’m going to run through the key things that you can do to give yourself the best chance of success, based upon what my best-performing clients have done. Do it this way and you will gain the full results you deserve and grow truly globally. You really can’t afford to miss out. The digital age is already here. So, let’s get you off to the best start…
Tip 1. Embrace New Opportunities – You need to be prepared to shake things up. Resistance to change always kills innovation, so make sure that the key decision makers in your business are on board and ready for this international adventure.
Tip 2. Think carefully and strategically – In order to successfully grow your international business, your digital strategy needs to be part of the fabric of your business. You will need to think holistically about the whole business and not just treat digital as an add-on. It’s so much more than ‘just building a website’.
Tip 3. Be prepared to invest – Global growth can be explosive. In fact, you can double your online turnover in 12 months. I have seen companies do that at all stages of growth in all industries of all sizes, but it requires that you make initial investment to kick-start the process.
Tip 4. Pick the winners – Take an honest look at your entire product or service range and see if it is really something that is truly different, unique, or best in class, that will be in demand from international customers.
Tip 5. Get the right team – You need to make sure you have exactly the right blend of skills for the job, so don’t just settle for the first person that comes across your radar.
Tip 6. Get professional help to speed up progress – If you get help at the right points, it maintains the momentum of the project and you can then surge up through the international digital journey.
Are you ready to get it right?
If you can’t wait and want to get your copy of Grow Fast, Grow Global to read at the weekend as paperback or Kindle, then buy online now.
To see more extracts in this series click here.