Here’s the foreword from my book ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’. The lovely Niamh of the amazing The Travelwrap Company tells her story of growing fast and growing globally.
I founded The Travelwrap Company 10 years ago. In the beginning, most of our business was selling through trade via retail shops and department stores who were selling on our gorgeous Scottish cashmere wraps. We were knitting in the UK, which meant that our costs were very expensive and the margins tight. I felt I was working very hard but not making any profit. I was right! I knew there had to be a better way as we had an amazing product that I wanted to share with the world, but I also wanted to make my business viable and reap some financial rewards.
I was introduced to Sarah, and I think our meeting overran by about 3 hours (we hardly had time for a coffee!). I remember thinking it was one of the most engaging afternoons of my business career. Even at the time, it felt like the start of something important and a new stage of my journey. Up until then, our online activity amounted to just a few domestic sales, and I wasn’t considering the global possibilities or scalable potential of our business at all. Sarah opened my eyes to both.
I left that day with both a plan and a purpose. I worked really hard with my team at Travelwrap to put in place and implement all of Sarah’s brilliant prescriptive advice… step by step, territory by territory. In the early days, we slowly started to see results, and then our business really started to scale. In the first year of implementing the changes that Sarah had suggested, our UK online business grew by over 100% and our US online business by over 400%. We are now seeing steady growth of 50-80% worldwide annually in different territories. I love it when customers call to say our brand is being chatted about as one of the best cashmeres available in NYC or Sydney!
I would like to thank Sarah and applaud her enthusiasm and expertise for helping us to tick those boxes of our online global journey. I am constantly recommending Sarah’s workshops, webinars and now her book to any of my entrepreneurial friends who are ambitious enough and brave enough to take on the world. It is a life-changing journey!
Niamh Barker, Founder
Would you like to grow your business fast like Niamh?