I’m going to start a series and share some of my new #1 Amazon UK bestselling book ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’. Here’s an extract from the Introduction to get you started!
We are living in an age of digital disruption. Digital has managed to shake things up in every part of our lives, from our morning routines to how we run and grow our companies. This stealth invasion may have started small, but the rate of change is now just staggering, and it doesn’t look set to slow down any time soon.
Happily, with this disruption comes great opportunity.
Some businesses will struggle to adapt or keep pace with technology, and will ultimately pay the price for this. They may get overtaken by competitors, or find their niche no longer even exists. However, smart businesses will not bury their heads in the sand and look nostalgically to simpler times. They will, instead, embrace innovation and come up with a strategy so that they too can capitalise on the massive potential that going digital offers their business.
By acting today, you have the opportunity to work at the intersection of two hugely underexploited areas: international (increasing numbers of people and businesses are buying across borders) and digital (innovative technology platforms and tools are now available to you in your daily business lives as part of the digital revolution). By combining the two, you will give yourself a head start. Not only will you gain a competitive advantage, but you can also transform the future of your business and reach millions more customers all over the world.
So, are you missing out?