Why do you need to be visible in international search engines?
If you are already selling your goods and services around the world, or are planning to export, it is important to make your website visible to international customers.
According to research, 70% of online search enquiries are not in English. (source: Oban Multilingual). So if you only have your website in English, then you are missing out on a massive opportunity to be visible in search engines around the world and missing potential international customers.
Having a well-optimised international or multilingual website will mean that customers will find you in local search engines in any new markets you plan to target and you can increase your international sales substantially.
Why should you optimise your website?
If you are already selling abroad, or are planning to export, it is essential that you optimise your website so that it is visible to potential customers globally – otherwise they will not know that you exist! A well-optimised website is a powerful sales and marketing tool and provides you with a new channel to international markets. You can easily increase your global reach in local Google search engines, as well as others like Baidu and Yandex.