Why should you use international social media?
If you are already selling your goods and services around the world, or are planning to export, it is important that you use social media in the most effective way to attract and connect with potential customers globally. You might also think about s-commerce or social commerce, selling on international social media sites.
According to research, social networking sites now reach 82% of the world’s online population and 1 in every 5 minutes online is spent on social networking sites (source: comScore).
Having a good international social media plan will position you well in any new markets you plan to target, and will give you the opportunity to interact with customers from other countries and build trust in your brand.
Having good international s-commerce will give you focused access to any new markets you plan to target, and will give you exposure in new countries on the most popular social media sites in each territory.
Why should you optimise your social media?
If you are already selling abroad, or are planning to export, it is essential that you optimise your social media, in the same way as your website, so that it is visible to potential customers globally. Well-optimised social media will help you connect with potential customers around the world and selling through s-commerce will make sure that you are visible to potential customers globally.